Email marketing is backbone of e-commerce websites, daily deal websites, and social networking websites. Popular websites like Amazon, eBay, FlipKart, Groupon largely depend on it.

Email marketing is a highly-sought method of internet advertising due to the prompt effectiveness of reaching a world-wide. With a direct, targeted, opt-in specified approach to personalised advertising, Email marketing allows you ease of access in promoting yourself to potential customers without wasting time or effort.

Main advantages of email marketing:-

Security:

Statistics on numbers, conversions and an exact return on investment (ROI) can be tracked.

Community:

There are no boundaries to break; email marketing can reach anyone anywhere on the globe.

Dependability:

Email marketing is reported as second only to search marketing for attracting customers online.

Selectivity:

Advertisers can specifically target segmented numbers of email subscribers who have opted into mailing groups.

Google+ is also tying email more directly into social media activity, blurring the distinction between the two.

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